As you probably know, Pink Elephant is a professional services organization that provides consulting, education and tools to assess ITIL and IT service management competency. The Las Vegas conference is their 15th international event, has 1600+ attendees, and offers a solid program of educational sessions that features ITIL experts and customer presenters. The event is well run and sessions that I attended are content rich and well attended.
As a side note, I loved the opening video they produced and recommend watching it -- it is both entertaining and insightful.
We are launching the 2011 BSM Maturity Survey at the event. We are finding a high level of interest in both the BSM Maturity Model we developed last year and the survey instrument. Nearly everyone we have spoken to recognizes the alignment gap between IT and the business, but few know how to deal with the issue. They see the maturity model as a good way to start a dialog and the survey as a way to measure where they stand as compared to other companies their size and within their industry.
Many of the presenters at the event are real customers who are sharing their experiences -- lesson learned and best practices. Many view the CIOs role as the indicator for BSM maturity. Many see their CIO focused exclusively on IT operations (keeping the lights on), others see the CIO as transforming IT (to run IT like a business) and a fewer number see the CIO as strategic to the business. There was a healthy discussion about how IT leadership transitions though these phases, what leadership characteristics are key and if multiple roles are necessary to do it all. It is worth reading the 2011 State of the CIO survey by CIO.com to see how CIOs see their priorities changing this year.
We didn't spend a lot of time with vendors and won't be blogging about any new BSM related announcements. However, we spoke to a number of vendors who have agreed to promote the BSM Maturity Survey to their customers and prospects to support the benchmark study.
Finally, we made some great connections with customers at the event and have a half dozen or so lined up for interviews, so be on the lookout for that.
The Pink Elephant event is 100% relevant to BSM, offers insightful content and is run professionally. We will be back there next year and hope to see you there.