May 2010 Archives
Reading through the articles on BSMReview.com, I started to wonder: "what is the problem?". Is IT really thàt disconnected from the business? Looking around in my living room and at the office, I can harldy imagine how life would be without any Information Technology to support me. And all of this is provided to me by companies in the form of products and/or services. Would I buy and/or use them if I didn't know what value they bring to me? No, of course not. Given that IT has penetrated already so much into my life, these "IT companies" must be connected to (or better say integrated within) "my business".
Interestingly some time ago I delivered an ITIL v3 based Service Portfolio Management workshop within a large Financial Institution. In preparing for this workshop we agreed to first focus on the question: "what is a service?". So I started by presenting the ITIL v3 definition of a service: "A means of delivering value to customers by facilitating outcomes customers want to achieve without the ownership of specific costs and risks.". So far, so good. Then we looked at how to define a service and -more specifically- on how to define the business value of a service. Now when I asked the question "what is the busines value of your e-mail service?" the answer I got is "The e-mail service provides message traffic and storage of e-mail and e-calendaring". Does this describe a business value? Don't think so.
Looking at this sample, one might see it as a proof point that IT is really disconnected from the business and use it to justify a Business Service Management approach. Personally I wouldn't go that far. The only thing that it shows to me in this particular case is that IT is not able to articulate the business value of a service, but that doesn't mean the service doesn't have value or is not being used. On the contrary, the e-mail service sample above is one of the most used and appreciated service in the Financial Institute with an implicit value. Nevertheless and ultimately as one of the results of the workshop we came up with the following definition:
E-mail services provide value to the business when cooperative business communications are conducted without the constraints of location, device or time-zone. Value is created when IT operates for the business a store-and-forward messaging system, so that business employees can compose, send, store and receive e-mails with peers both inside as well as outside the business and in a manner that
- Is accessible 24 x 7 x 365 across the globe
- Allows only one outage of max. 5 min per 3 months
- Enables messages up to 45Mb and mailboxes up to 100Mb
- Supports protection of business confidential information
- Ensures data availability and archiving within business policies
Similarly and on a bigger scale, I recently met with another customer (read: a service catalog manager within IT) who asked me to review his service catalog and provide feedback. Of course I accepted this and then found myself reading through a 193 pages thick service catalog printed on paper. When the guy returned after a few days and asked me for my opinion, I said: "Imagine that you are entering a restaurant and ask for a menu card. And when the waiter returns he delivers to you the cookbook of the chef. How would you feel?". He immediately got the point that the service catalog contained way too much information for their business customers. In addition I showed him that there was also information missing in the service catalog. And you probably have guessed this one already: it contained no descriptions of business value whatsoever.
Again also in this situation the reality was that all services in the catalog already existed and were actively being used by the business customers. So why then create a service catalog? Good question. In this particular case the main driver for producing a service catalog was IT's desire to explain what they deliver, however the business didn't ask for a service catalog and also was not involved in the creation. And like Bill Keyworth rightfully stated in The Why & What of Business Service Management: "BSM success is entirely dependent upon the willingness and skill of both IT and business to have an effective two way conversation ...one party without the other is doomed to failure.".
Reading through my samples above and several articles on BSMReview.com, I see a number of very specific issues and symptoms, but am still not sure what the main problem or need is for which we are trying to find a solution under the name of Business Service Management. When we define BSM as "the discipline that aligns the deliverables of IT to the enterprise's business goals" then I wonder what's the value in doing this? And isn't this already happening implicitly ? Is it really possible to define the package of whatever it takes to deliver the expected service to the business community ...in a way that they can understand and appreciate that delivery? To me this sounds a little bit similar like designing the perfect organizational structure, while we all know that this does not exist (otherwise everybody would have it by now...).
I realize that my statements are provocative, however I believe that a good understanding of and interactive discussion around the fundamental problem we are trying to solve should be the starting point for (m)any article(s) on BSM(Review.com). So let's first address the question: "Business Service Management: what's the problem?".Looking forward to your comments.
Richard L. Ptak, Bill Keyworth and Audrey Rasmussen believe that IBM's strategic focus on Integrated Service Management (ISM) and the application of IBM solutions under the Smarter Planet theme marks a milestone achievement in linking business and IT resources and assets for business success. Not the least because Integrated Service Management, in our opinion, leads directly to the broader message of how IT can effectively leverage and link together all enterprise assets and resources to achieve the goals of the business. ISM closely aligns with the Business Service Management (BSM) concepts that are being unnecessarily limited to discussions of just leveraging IT infrastructure.
Learn how IBM illustrates and documents enterprise-wide benefits to be realized from BSM. Read the article »
"You Answer It; You Own It!"
A customer-focused service culture designed with the customer in mind will quickly benefit from the practice of Total Contact Ownership (TCO), where there is no ambiguity of ownership and direct accountability when it comes to the customer experience and ultimate satisfaction.
Read the article »
IT leaders must learn the necessity, value and
process behind the development of a "Business Impact
Statement" and the importance of crafting this statement in
terms and metrics that are meaningful to the business community. Bob Multhaup & Ken Turbitt highlight its critical role in initiating business-oriented
Why is Agile a topic of interest to the Business-oriented Service Management community? The answer involves strengthening the connection between the developer (...who provides software capabilities for business use) and the business entity (...who uses software technology for critical business functions.) These two groups are frequently bridged (...successfully or unsuccessfully) by IT operations, adding complexity and increased business frustration to the BSM process of aligning business with IT (...both operations and development or DevOps.)
Read Bill Keyworth's book review >>